ALVI, Alvi; LATHIF ARAFAT; KANZI MAHARDIGA LABAGA; IRSAN ALI NASUTION; LOLA MAHARANI. ANALISIS BRAND SWITCHING AQUA KE LE MINERALE OLEH GEN Z KOTA PEKANBARU. Jurnal Ekonomi Bisnis Manajemen Prima, [S. l.], v. 7, n. 2, 2026. DOI: 10.34012/jebim.v7i2.7561. Disponível em: http://139.162.50.187/index.php/JEBIM/article/view/7561. Acesso em: 6 apr. 2026.